Apetit brought more options for sustainable eating in line with its nutritional commitments
Apetit Plc, Press Release, 24 April 2019 at 10:00 a.m.
Apetit made seven nutritional commitments a year ago. In accordance with the nutritional commitments, Apetit has set a goal to increase consumption of vegetables by launching new main course and snack products and developing recipes. In addition, Apetit committed to reduce salt and sugar intake and to promote the use of soft fats. The targets set for 2020 have almost been achieved at the beginning of this year.
– We have brought a wide range of new vegetable alternatives to both consumers and professional kitchens. The nutrition commitments support our product development strategy to develop healthy and convenient products that increase consumption of vegetables, says Tarja Honkala, Director, Products and R&D at Apetit.
In 2018, Apetit introduced ten new vegetable-based main course products, snack products for children, and more alternatives to increase consumption of vegetables. New products were launched both in fresh cut products range and in frozen products range.
– We have also increased the range of our Heart Symbol products by about a third by launching new products and developing our old products to meet the Heart Symbol criteria.
The targets for Apetit’s nutrition commitments are set to 2020, with reference to the 2017 situation.
Apetit’s nutritional commitments:
Increasing the use of vegetables by introducing new, easy and tasty vegetable solutions
Target: +10 pcs easy, vegetable-based main course products, +50% solutions that make easier to increase the use of vegetables, +5 pcs new fresh cut products for retail stores
Progress: commitment fulfilled (+10 pcs vegetable-based main course products, +50 % solutions that make easier to increase the use of vegetables, +5 pcs new fresh cut products for retail stores)
In 2018, Apetit launched several new vegetable-based meals and main course products, including: Kasvisjauhis pizzas (2 pcs), Vegan spinach soup (1 pcs), fresh bowl salads (2 pcs) and a selection of delicious patties and balls (5 pcs), e.g. beetroot balls. Fresh cut product range was renewed according to the seasons, and the Tuorekset product line established its position in everyday cooking. As a new product group, we brought Finnish vegetables in the frozen wok vegetables.
It is easy to prepare good food from vegetables according to nutritional recommendations, with the right instructions
Target: +100 pcs recipes for consumers and the professional food service sector to increase the use of vegetables
Progress: commitment fulfilled (+127 pcs)
In 2018, Apetit brought over 100 recipes for consumers and professional kitchens to make it easier to increase use of vegetables. Apetit also launched the Njam mobile application, which challenges its users to add more vegetables to their diet.
More vegetable-based meal and snack options to professional kitchens, in line with nutrition recommendations
Target: +100 % offering of snack products in line with nutrition recommendations for schools,
+50 % training and recipes for the professional food service sector
Progress: commitment fulfilled (+200 % snack products, +200 % recipes and training)
During the year 2018, Apetit brought two new fruit snack products to the fresh cut products range for professional kitchens.
Children also like vegetables as snacks if they taste good and are easy to enjoy
Target: +3 pcs new vegetable-based snack products
Progress: commitment fulfilled (+3 pcs)
Apetit Vegekupit is an easy and delicious way to eat healthy snacks. Edible by fingers, colorful vegetables are packed in a handy goblet with a lid.
Products with a Heart symbol can also be delicious
Target: +20% new Heart Symbol products
Progress: commitment fulfilled (+35% new Heart Symbol products)
Five of our new products are a better choice in accordance with the Heart Symbol. In addition, we changed the recipes of our existing Kasvisjauhis products to meet the Heart Symbol criteria, increasing the total range of our Heart Symbol marked products around 35%.
It can be delicious, even without added sugar
Target: +100 % new products containing no added sugar for categories with a limited supply
Progress: in progress (+75 %)
Apetit Vegepops Raspberry-Carrot, a novelty taste in spring 2018, is a goodie of the ice cream freezers with no added sugar. Its sister product, Apetit Vegepops Carrot-Mango was chosen as a Finnish Food of the year 2018.
Domestic, delicious and convenient rapeseed oil to replace hard fats
Target: +4 pcs Heart Symbol products for the retail trade and the professional food service sector to reduce the use of saturated fats and +23 pcs collections of recipes to support the use of rapeseed oil
Progress: Partly fulfilled (+3 pcs new Heart Symbol products, +23 pcs recipes)
Flavored oils make it easy to add good fats for meals. Apetit Lemon Basil 250ml and Apetit Garlic Basil 250ml can be found in the retail selection. Apetit rapeseed oil in the 8-liter Bag-in-Box package makes it easy for professional kitchens to use healthy fats.
A commitment to sustainable food choices: by enjoying Finnish lake fish you help to keep Finnish lakes clean and fish stocks sustainable
Target: +30% fish products based on fish-stock management
Progress: commitment fulfilled (+50% fish products based on fish-stock management)
We brought Apetit Järvikalapihvi to retail stores. We also manufacture Pirkka Saaristolaiskalapihvit, together with John Nurminen Foundation and Kesko. The main raw material of Saaristolaiskalapihvit is caught from the Archipelago Sea.
Nutrition commitment is a Finnish operating model that combines the goals of the EU roadmap published in 2016 to improve food quality, EU and WHO targets for improving the health of children and adolescents, as well as the UN’s Sustainable Development Goals. Commitments are collected on one site: sitoumus2050.fi
More information:
Tarja Honkala, Director, Products and R&D
Tel. +358 10 402 2122
firstname.lastname (a)apetit.fi
Sanna Väisänen, Director, Communications, Marketing and IR
Tel. +358 10 402 4041
firstname.lastname(a)apetit.fi